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Since Facebook started to put friends’ posts above business ones in the feed, the “Boost post” button has been the easiest way for companies to get themselves noticed. It costs little, doesn’t require strong advertising skills and is fit for absolutely any purpose, from ...

The whole search world is moving from targeting keywords to audiences, which are themselves the new keywords. They allow advertisers to deliver the right message to the right person at the right time, in a way that keywords are incapable of. 

‘It’s not what you say, it's how you say it,’ right? Well, both points matter, though you have to know exactly in what way you should write killer content so that it appeals to its target audience. It’s still easy to get lost on the way from what you know to what you wri...

Get ready to accelerate! We're beefing up our Spanish database and it has now hit 20 million keywords! And we have increased not just the quantity but also the quality of the collected data.

Forums can be a powerful tool for community development, but can also turn into an instant brand reputation destroyer. Obviously, nobody wants to learn the hard way.

As businesses shift online, website traffic data becomes an intrinsic source of information about markets, competitors, business partners, and potential customers. Without this data, market research and business decision making would be incomplete.

Have you ever thought of having all key Position Tracking takeaways on one page? It would be pretty useful in cases where you need to get a general impression of a domain’s visibility, estimated traffic, position changes, etc. If you agree, check out the Landscape report...

We’re celebrating the great return of the much-anticipated social network to our social media tools. It was disabled for a period of time due to Instagram API deprecation, but we managed to get it back on track.

If you want your target audience in your area to find your business online, you need to use Google My Business. With Semrush, you can now create a Google My Business report to collect all your GMB insights about your local business listing and key metrics in one place.  ...

Any business development initiative or marketing campaign starts with audience analysis. So analyzing the crossover between the websites of companies of interest will help you estimate the market saturation and toughness of competition, identify the key players and influ...