General Marketing9 min read
What Is a Perfectly Competitive Market?
Perfect competition doesn’t exist, but some highly competitive markets come close. Learn how to stand out with convenience, customer service, and marketing.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Original Research & Studies4 min read
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
Technical SEO6 min read
Google Lighthouse: What It Is & How to Use It
Google Lighthouse is a free tool that measures your webpage’s performance, accessibility, and SEO.
General Marketing7 min read
What Services Do Digital Marketing Agencies Offer?
Use this digital marketing agency services list to learn how they can grow your business and drive sales.
Technical SEO10 min read
Keyword Cannibalization: How to Find, Fix, and Prevent It
Keyword cannibalization is an SEO issue that occurs when multiple pages on a site serve the same purpose.
Analytics6 min read
What Are Google Analytics Sessions & How Are They Measured?
A session in Google Analytics (GA) is a period of time in which a user interacts with your website. Learn more.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
General SEO10 min read
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
General SEO10 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Link Building12 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Competitor Intelligence & Research10 min read
SEO
On-page SEO11 min read
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Keyword Research12 min read
How to Do Keyword Research in 2026 (6 Ways + Framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
Content10 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Competitor Intelligence & Research10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
News & Research
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
News & Research7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
Original Research & Studies2 min read
Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.