Semrush Blog | SEO, SEM, AI Search, & Content Strategy

Social Media6 min read

How To Use Instagram Stories To Build Your Audience

If you haven’t used Instagram Stories in your marketing strategy yet, you’re missing out on a lot. Learn how to leverage them successfully to create greater brand awareness, engagement, and conversions. In this post, I’ll be discussing the best ways to engage more people on Instagram Stories.

Paid Advertising13 min read

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.

Geo-Targeting: Local PPC Strategy and Actionable Tips

Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.

General SEO9 min read

7 Ways To Fail at International SEO

This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.

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