General Marketing14 min read
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing19 min read
A Beginner’s Guide to Online Reputation Management
Online reputation management (ORM) is the process of creating a positive online presence for your brand.
General Marketing10 min read
14 Tips for Marketing to Seniors in 2025
Best practices for marketing to seniors include posting on Facebook, improving accessibility, and doing SEO.
General Marketing19 min read
24 CRM Tools to Level up Your Business in 2025
Get rid of the spreadsheet and get a handle on your customer list with a powerful CRM tool. We did the research so you don‘t have to.
General Marketing5 min read
Finding Your Ideal Marketing Toolkit with the Semrush App Center
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.
General Marketing18 min read
The Ultimate Guide to Digital Marketing Strategies
Learn everything you need to know about digital marketing strategies, from common types to helpful tips.
General Marketing12 min read
30 Attention-Grabbing Call to Action Examples
Browse and learn from click-worthy CTA examples from brands like Starbucks, Nike, Apple, and more.