General Marketing14 min read
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing7 min read
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
General Marketing13 min read
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
General Marketing10 min read
Top 10 Marketing Conferences to Attend in 2026
Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.
General Marketing13 min read
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find out.
General Marketing2 min read
Technographics: What They Are and How Agencies Can Use Them
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right when and where they are looking for help. In this article, we will show you just how you can make technographics a huge lead generation resource for your business.
General Marketing7 min read
Top 6 Ad Agency Awards to Consider
Check out our list of the 6 top advertising agency awards and find out why—and how—your agency should aim to get involved.
General Marketing10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
General Marketing7 min read
Top 5 Actionable Ideas for Upselling Your Agency Clients
Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.
General Marketing8 min read
9 Ways Your Digital Agency Can Save Money in 2022
How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more!