General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing6 min read

How to Make the Most of the Free 7-Day Semrush One Trial

Find out how to get meaningful search visibility insights during a free weeklong Semrush One trial.

Luke HarselMarch 24, 2026

General Marketing10 min read

16 Ecommerce Product Page Examples + Best Practices

Product pages are webpages designed to drive online purchases. See 16 strong examples you can learn from.

Sergei BezdorozhevMarch 20, 2026

General Marketing6 min read

14 of the Best WordPress Blog Themes in 2025

Explore these WordPress blog themes to learn about their features and find the right one for you.

Jenny AbouobaiaJanuary 17, 2025

General Marketing5 min read

New Year, New Target Audience: How to Reach New Audiences in 2025

Learn from brands like LEGO, Monster Energy, and Netflix to see how you can target untapped opportunities using Audience Intelligence from the Semrush App Center.

Olga PukhalskayaJanuary 15, 2025

General Marketing7 min read

How To Create a Media Plan in 10 Steps

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Sonya MatejkoJanuary 14, 2025

General Marketing13 min read