Paid Advertising6 min read
Competitor Ad Spend: How to Analyze Rivals’ Budgets
See how much competitors spend on ads and use the data to plan smarter budgets.
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
Paid Advertising9 min read
What Are Display Ads & How Do They Work?
Display ads are visual ads that appear on websites, apps, and social media platforms.
Paid Advertising15 min read
What Is Online Advertising? The Complete Beginner’s Guide
Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.
Paid Advertising9 min read
PPC Keyword Research in 2025: Trends, Data & Expert Tips
Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.
Paid Advertising10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
Paid Advertising9 min read
Display Advertising Stats: Semrush Study
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.
Paid Advertising9 min read
How To Do PPC If You Run a Small Business: Semrush Solutions
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
Paid Advertising13 min read
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)
Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.
Paid Advertising8 min read
Geo-Targeting: Local PPC Strategy and Actionable Tips
Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
Paid Advertising9 min read
9 Common (and Costly) Google Ads Mistakes and How To Avoid them
Think you know how to set up the perfect Google Ads campaign? Let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. See if you are making one of these deceptively common mistakes, and learn strategies and techniques to fix them.